chloelim studio

Design process
Great products start with asking the right questions. Every design decision is informed by research, customer insights, usability testing, and close collaboration with cross-functional teams. Through iterative design and continuous learning, complex challenges become simple, human-centered experiences.

Discover → Define → Develop → Deliver
Skill set

FACILITATION
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Cross-team design sprints and feedback rituals
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Research to release and usability session
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Collaborative workshops with PO, Dev and stakeholders

UX DESIGN
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Quantitative + Qualitative research
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Journey mapping & persona, empathy mapping
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Mobile-first design and A/B testing
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Accessibility and information architecture

PRODUCT THINKING
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Data-driven UX decisions and KPI alignment
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Lifecycle strategy & customer journey optimization
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•Agile collaboration and design-ops documentation

UI DESIGN
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Establish and maintain design systems and component libraries
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Responsive web and email interface design
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Interaction prototyping
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Brand consistency and visual hierarchy

VISUAL
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Art Direction
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Motion graphics
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Marketing success collateral
DESIGN WITH CONFIDENCE


