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chloelim studio

Hi
there

I’m Chloe, UX designer based in Toronto.
Transforming data insights into clear, measurable, and human-centred experiences across complex environments.

see my works

from insights          
          to intention

I DON'T JUST DESIGN EXPERIENCE. I DESIGN BETTER OUTCOMES.

GOOD UX MAKES PEOPLE STAY.

GREAT UX MAKES THEM ACT.

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Chloe Lim

Writing on Sticky Notes

Design process

Great products start with asking the right questions. Every design decision is informed by research, customer insights, usability testing, and close collaboration with cross-functional teams. Through iterative design and continuous learning, complex challenges become simple, human-centered experiences.

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Discover → Define → Develop → Deliver

Skill set

FACILITATION

  • Cross-team design sprints and feedback rituals

  • Research to release and usability session

  • Collaborative workshops with PO, Dev and stakeholders

UX DESIGN

  • Quantitative + Qualitative research

  • Journey mapping & persona, empathy mapping

  • Mobile-first design and A/B testing

  • Accessibility and information architecture

PRODUCT THINKING

  • Data-driven UX decisions and KPI alignment

  • Lifecycle strategy & customer journey optimization

  • •Agile collaboration and design-ops documentation

UI DESIGN

  • Establish and maintain design systems and component libraries

  • Responsive web and email interface design

  • Interaction prototyping

  • Brand consistency and visual hierarchy

VISUAL

  • Art Direction

  • Motion graphics

  • Marketing success collateral

DESIGN WITH CONFIDENCE

  • LinkedIn
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